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Naissance
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A unique concept, comprehensive support, a leading brand
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A human adventure on an international scale
Sergent Major is also a story of committed, dynamic teams spread across the globe.
Our main headquarters, located in Paris, oversees global operations, supported by our logistics platforms in Saint-Vulbas and Dubai — not to mention our sourcing offices in China and India, which complete this international setup.
Timeless values
The Major Philosophy is built around two core principles:
1. A product tailored to meet the expectations of both mothers and their children
2. The best possible value for money
At Sergent Major, we care deeply about offering peace of mind to mothers and comfort to their children. This commitment is reflected in a range of clothing that is flawless in quality, while always remaining functional and practical.
Designed to suit the specific needs of each age group, Sergent Major clothing helps children grow at their own pace, with styles that are current — but never dictated by fleeting fashion trends.
Clever and cheerful, our collections are designed to spark a sense of connection and affection between the child and their clothes, thanks to playful creativity that fuels their imagination.
EXCLUSIVE CREATIONS
To meet the needs and desires of every child, our design teams create two exclusive collections each year — Winter and Summer — structured around four distinct age groups.
Each collection is built around different themes that showcase our creativity by telling stories inspired by the world of childhood. These themes, closely aligned with children's interests, also reflect key moments in their calendar: back to school, Christmas, Easter, holidays, and more.
Become a partner
Constant support
Sergent Major is by your side from the very first contact, supporting you through every step leading up to the opening of your store:
- Assistance with finding premises and advice during the construction phase
- Creation of store layout plans
- Management of merchandise stock and logistics
- Implementation of IT and telecom systems
- Training sales teams on all aspects of the concept at a pilot store
- Support for store setup: opening communication kit, presence of a visual merchandiser, and a regional manager
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