The start of the new school year promises to be joyful, graphic and romantic in blue, white and red at the foot of the Eiffel Tower.


Sport collection

With the pruchase of a jogger the newt are at 25%off*


*Offer applies on the Sport Collection from 08/08/2022 to 28/08/2022

Collection sport
Préparez la rentrée

Prepare the new school year

"Can't wait for the vacation to end! Discover all the back-to-school essentials for a happy and peaceful return to the classroom."



Last Markdown Everything at -50%*

*Offer applies on the Spring/Summer 2022 collection

Saldi Sergent Major
La famille Sergent Major

35 years of know-how
at the service of children

Sergent Major is the story of a French brand with a conviction: it is by developing their imagination that children blossom the best.
That's why, since 1987, in our workshops in France, we have been imagining clothes, accessories and even original toys that are all wonderful stories to invent, reinvent, play with and tell.

La famille Sergent Major

Childhood time is precious:
you have to let children be children.
Paul Zemmour Founder of Sergent Major

La famille Sergent Major

tradition mixed with modernity

Since our beginnings, we have never ceased to perfect our know-how and to bring to each piece the small details that make it unique, and that make our reputation: our patterns, embroideries, patches or exclusive buttons are all created to spark the imagination of children.

La famille Sergent Major
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