35 years of know-how
at the service of children

Sergent Major is the story of a French brand with a conviction: it is by developing their imagination that children blossom the best.
That's why, since 1987, in our workshops in France, we have been imagining clothes, accessories and even original toys that are all wonderful stories to invent, reinvent, play with and tell.

Childhood time is precious:
you have to let children be children. Paul Zemmour
Founder of Sergent Major

Tradition mixed with modernity

Since our beginnings, we have never ceased to perfect our know-how and to bring to each piece the small details that make it unique, and that make our reputation: our patterns, embroideries, patches or exclusive buttons are all created to spark the imagination of children.