2023 Spring - Summer CollectionDiscover
35 years of know-how
at the service of children
Sergent Major is the story of a French brand with a conviction: it is by developing their imagination that children blossom the best.
That's why, since 1987, in our workshops in France, we have been imagining clothes, accessories and even original toys that are all wonderful stories to invent, reinvent, play with and tell.
Childhood time is precious:
you have to let children be children. Paul Zemmour Founder of Sergent Major
Tradition mixed with modernity
Since our beginnings, we have never ceased to perfect our know-how and to bring to each piece the small details that make it unique, and that make our reputation: our patterns, embroideries, patches or exclusive buttons are all created to spark the imagination of children.