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Multicolor DOLL 24HPOUPJULIETTE / 24J7GF11PEE099 Multicolor DOLL 24HPOUPJULIETTE / 24J7GF11PEE099 Multicolor DOLL 24HPOUPJULIETTE / 24J7GF11PEE099 Multicolor DOLL 24HPOUPJULIETTE / 24J7GF11PEE099
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Multicolor DOLL
$ 65,00
Multicolor ANIMATED PLUSH 24HCHEVALPELUCH / 24J7GM21PE5099 Multicolor ANIMATED PLUSH 24HCHEVALPELUCH / 24J7GM21PE5099 Multicolor ANIMATED PLUSH 24HCHEVALPELUCH / 24J7GM21PE5099 Multicolor ANIMATED PLUSH 24HCHEVALPELUCH / 24J7GM21PE5099
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Multicolor ANIMATED PLUSH
$ 39,00
Multicolor SOFT TOYS-25 CM 24HDRAGONPELUCH / 24J7GM23PE1099 Multicolor SOFT TOYS-25 CM 24HDRAGONPELUCH / 24J7GM23PE1099 Multicolor SOFT TOYS-25 CM 24HDRAGONPELUCH / 24J7GM23PE1099 Multicolor SOFT TOYS-25 CM 24HDRAGONPELUCH / 24J7GM23PE1099
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Multicolor SOFT TOYS-25 CM
$ 37,00
Multicolor SOFT TOYS-26-50CM 24HLOUTREPELUCH / 24J7GM21PE2099 Multicolor SOFT TOYS-26-50CM 24HLOUTREPELUCH / 24J7GM21PE2099 Multicolor SOFT TOYS-26-50CM 24HLOUTREPELUCH / 24J7GM21PE2099 Multicolor SOFT TOYS-26-50CM 24HLOUTREPELUCH / 24J7GM21PE2099
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Multicolor SOFT TOYS-26-50CM
$ 37,00
Multicolor SOFT TOYS-26-50CM 24HPFDINOPELUCH / 24J7GM22PE2099 Multicolor SOFT TOYS-26-50CM 24HPFDINOPELUCH / 24J7GM22PE2099 Multicolor SOFT TOYS-26-50CM 24HPFDINOPELUCH / 24J7GM22PE2099 Multicolor SOFT TOYS-26-50CM 24HPFDINOPELUCH / 24J7GM22PE2099
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Multicolor SOFT TOYS-26-50CM
$ 37,00
Multicolor SOFT TOYS-25 CM 24HCHIENPELUCH / 24J7GM24PE1099 Multicolor SOFT TOYS-25 CM 24HCHIENPELUCH / 24J7GM24PE1099 Multicolor SOFT TOYS-25 CM 24HCHIENPELUCH / 24J7GM24PE1099 Multicolor SOFT TOYS-25 CM 24HCHIENPELUCH / 24J7GM24PE1099
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Multicolor SOFT TOYS-25 CM
$ 33,00
Multicolor SOFT TOYS-25 CM 24HLAMAPELUCH / 24J7GM22PE1099 Multicolor SOFT TOYS-25 CM 24HLAMAPELUCH / 24J7GM22PE1099 Multicolor SOFT TOYS-25 CM 24HLAMAPELUCH / 24J7GM22PE1099 Multicolor SOFT TOYS-25 CM 24HLAMAPELUCH / 24J7GM22PE1099
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Multicolor SOFT TOYS-25 CM
$ 30,00
Multicolor ACTIVITY SHAPES 24HBGCUBEVEIL / 24J78341FAC099 Multicolor ACTIVITY SHAPES 24HBGCUBEVEIL / 24J78341FAC099 Multicolor ACTIVITY SHAPES 24HBGCUBEVEIL / 24J78341FAC099 Multicolor ACTIVITY SHAPES 24HBGCUBEVEIL / 24J78341FAC099
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Multicolor ACTIVITY SHAPES
$ 26,00
Multicolor SOFT TOYS-26-50CM 24HDINOPELUCH / 24J7GM23PE2099 Multicolor SOFT TOYS-26-50CM 24HDINOPELUCH / 24J7GM23PE2099 Multicolor SOFT TOYS-26-50CM 24HDINOPELUCH / 24J7GM23PE2099 Multicolor SOFT TOYS-26-50CM 24HDINOPELUCH / 24J7GM23PE2099
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Multicolor SOFT TOYS-26-50CM
$ 26,00
Multicolor ACTIVITY SHAPES 24HBFCUBEVEIL / 24J78241FAC099 Multicolor ACTIVITY SHAPES 24HBFCUBEVEIL / 24J78241FAC099 Multicolor ACTIVITY SHAPES 24HBFCUBEVEIL / 24J78241FAC099 Multicolor ACTIVITY SHAPES 24HBFCUBEVEIL / 24J78241FAC099
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Multicolor ACTIVITY SHAPES
$ 26,00
Multicolor MUSIC BOX 24HPFSECRET / 24J7GF51BAM099 Multicolor MUSIC BOX 24HPFSECRET / 24J7GF51BAM099 Multicolor MUSIC BOX 24HPFSECRET / 24J7GF51BAM099 Multicolor MUSIC BOX 24HPFSECRET / 24J7GF51BAM099
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Multicolor MUSIC BOX
$ 26,00
Multicolor BATH BOOKS 24HBGLIVREVEIL / 24J78341LVB099 Multicolor BATH BOOKS 24HBGLIVREVEIL / 24J78341LVB099 Multicolor BATH BOOKS 24HBGLIVREVEIL / 24J78341LVB099 Multicolor BATH BOOKS 24HBGLIVREVEIL / 24J78341LVB099
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Multicolor BATH BOOKS
$ 24,00
Multicolor BATH BOOKS 24HBFLIVREVEIL / 24J78241LVB099 Multicolor BATH BOOKS 24HBFLIVREVEIL / 24J78241LVB099 Multicolor BATH BOOKS 24HBFLIVREVEIL / 24J78241LVB099 Multicolor BATH BOOKS 24HBFLIVREVEIL / 24J78241LVB099
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Multicolor BATH BOOKS
$ 24,00
Multicolor RAGDOLL 24HPFPOUPON / 24J7GM21PCH099 Multicolor RAGDOLL 24HPFPOUPON / 24J7GM21PCH099 Multicolor RAGDOLL 24HPFPOUPON / 24J7GM21PCH099 Multicolor RAGDOLL 24HPFPOUPON / 24J7GM21PCH099
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Multicolor RAGDOLL
$ 21,00
Multicolor OTHER RATTLES 24HBFBRACEVEIL / 24J78241HCA099 Multicolor OTHER RATTLES 24HBFBRACEVEIL / 24J78241HCA099 Multicolor OTHER RATTLES 24HBFBRACEVEIL / 24J78241HCA099
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Multicolor OTHER RATTLES
$ 17,00
Multicolor OTHER RATTLES 24HBGBRACEVEIL / 24J78341HCA099 Multicolor OTHER RATTLES 24HBGBRACEVEIL / 24J78341HCA099 Multicolor OTHER RATTLES 24HBGBRACEVEIL / 24J78341HCA099
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Multicolor OTHER RATTLES
$ 17,00
Multicolor SOFT TOYS-25 CM 24HPELUCHEOURS / 24J7GM21PE1099 Multicolor SOFT TOYS-25 CM 24HPELUCHEOURS / 24J7GM21PE1099 Multicolor SOFT TOYS-25 CM 24HPELUCHEOURS / 24J7GM21PE1099 Multicolor SOFT TOYS-25 CM 24HPELUCHEOURS / 24J7GM21PE1099
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Multicolor SOFT TOYS-25 CM
$ 17,00
Multicolor MUSIC BOX 24HPFMOULIN / 24J7GF52BAM099 Multicolor MUSIC BOX 24HPFMOULIN / 24J7GF52BAM099 Multicolor MUSIC BOX 24HPFMOULIN / 24J7GF52BAM099 Multicolor MUSIC BOX 24HPFMOULIN / 24J7GF52BAM099
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Multicolor MUSIC BOX
$ 13,00
Multicolor ART AND CRAFT 24HPUZZLEBALE / 24J7GM61ACR099 Multicolor ART AND CRAFT 24HPUZZLEBALE / 24J7GM61ACR099 Multicolor ART AND CRAFT 24HPUZZLEBALE / 24J7GM61ACR099 Multicolor ART AND CRAFT 24HPUZZLEBALE / 24J7GM61ACR099
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Multicolor ART AND CRAFT
$ 13,00
Multicolor MUSIC BOX 24HPGMOULIN / 24J7GG51BAM099 Multicolor MUSIC BOX 24HPGMOULIN / 24J7GG51BAM099 Multicolor MUSIC BOX 24HPGMOULIN / 24J7GG51BAM099 Multicolor MUSIC BOX 24HPGMOULIN / 24J7GG51BAM099
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Multicolor MUSIC BOX
$ 13,00
Carry-on Dollhouse ecru fabric dollhouse.
  • Easy to carry thanks to its folding design and two handles.
  • Your child can have fun in every room of the house with his rag doll.
    • Multicolor TOY SMAFA0062MAISON / 23J7GF31JOU099 Multicolor TOY SMAFA0062MAISON / 23J7GF31JOU099 Multicolor TOY SMAFA0062MAISON / 23J7GF31JOU099 Multicolor TOY SMAFA0062MAISON / 23J7GF31JOU099
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    Multicolor TOY
    $ 47,00
    Pink rag doll.Princess Doll.
  • Your child will be able to live out her princess dream with the pretty rag doll from Sergeant Major. It's off to adventure!
    • Multicolor RAGDOLL SMAPE0084PRINCE / 23J7GF31PCH099 Multicolor RAGDOLL SMAPE0084PRINCE / 23J7GF31PCH099 Multicolor RAGDOLL SMAPE0084PRINCE / 23J7GF31PCH099 Multicolor RAGDOLL SMAPE0084PRINCE / 23J7GF31PCH099

    Toys -30%

    Toys -30%

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    Multicolor RAGDOLL
    From  $ 39,00 $ 27,30
    Navy blue chiffon doll.
  • Your child will be able to create his or her own fairy tale with Sergent Major's pretty chiffon doll. Let's get adventurous!
    • Multicolor RAGDOLL SMAPE0083FEE / 23J7GF33PCH099 Multicolor RAGDOLL SMAPE0083FEE / 23J7GF33PCH099 Multicolor RAGDOLL SMAPE0083FEE / 23J7GF33PCH099 Multicolor RAGDOLL SMAPE0083FEE / 23J7GF33PCH099
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    Multicolor RAGDOLL
    $ 39,00
    Doll outfit "Mon Adorable Poupée" dress, tights and beret.
  • Claudine collar
  • Long sleeves
  • Flower print on dress
  • Button opening
  • Elasticated waist
  • Heart motif on beret
    • Mon Adorable Poupée doll set, dress, tights and beret SMAFA0049TH4 / 23J7GF32HPO099 Mon Adorable Poupée doll set, dress, tights and beret SMAFA0049TH4 / 23J7GF32HPO099 Mon Adorable Poupée doll set, dress, tights and beret SMAFA0049TH4 / 23J7GF32HPO099 Mon Adorable Poupée doll set, dress, tights and beret SMAFA0049TH4 / 23J7GF32HPO099

    Toys -30%

    Toys -30%

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    Mon Adorable Poupée doll set, dress, tights and beret
    From  $ 34,00 $ 23,80
    Dinette "My adorable dinette" with floral print.
  • Contents: 1 tray, 1 teapot, 4 cups and saucers, 4 plates
  • Each item features the adorable Sergeant Major floral design.
    • Multicolor FOOD IMITATION SMATI0035DINETT / 23J7GF31RPS099 Multicolor FOOD IMITATION SMATI0035DINETT / 23J7GF31RPS099 Multicolor FOOD IMITATION SMATI0035DINETT / 23J7GF31RPS099 Multicolor FOOD IMITATION SMATI0035DINETT / 23J7GF31RPS099
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    Multicolor FOOD IMITATION
    $ 34,00
    Yellow and white reindeer plush.
  • This cute, soft Christmas reindeer will be the perfect gift for the festive season.
    • Yellow and white reindeer plush SMAPE0091FAON / 23J7GM61DO2099 Yellow and white reindeer plush SMAPE0091FAON / 23J7GM61DO2099 Yellow and white reindeer plush SMAPE0091FAON / 23J7GM61DO2099 Yellow and white reindeer plush SMAPE0091FAON / 23J7GM61DO2099
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    Yellow and white reindeer plush
    $ 26,00
    Beige Sheep Plush.
  • This soft sheep accompanied by its little star will be your child's sleeping companion.
    • Beige sheep plush SMAPE0089MOUTON / 23J7GM44DO2099 Beige sheep plush SMAPE0089MOUTON / 23J7GM44DO2099 Beige sheep plush SMAPE0089MOUTON / 23J7GM44DO2099 Beige sheep plush SMAPE0089MOUTON / 23J7GM44DO2099

    Toys -30%

    Toys -30%

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    Beige sheep plush
    From  $ 26,00 $ 18,20
    Blue and yellow early-learning book.
  • 8 pages with several activities to awaken baby's senses.
  • The mirror, rattle and crumpled paper encourage your child's motor development, manipulation, expression and motor skills.
    • Blue and yellow activity book SMAFA0058BOOKBB / 23J78351LVB099 Blue and yellow activity book SMAFA0058BOOKBB / 23J78351LVB099 Blue and yellow activity book SMAFA0058BOOKBB / 23J78351LVB099 Blue and yellow activity book SMAFA0058BOOKBB / 23J78351LVB099

    Toys -30%

    Toys -30%

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    Blue and yellow activity book
    From  $ 21,00 $ 14,70
    Pink and yellow early-learning book.
  • 8 pages with several activities to awaken baby's senses.
  • The mirror, rattle and crumpled paper encourage your child's motor development, manipulation, expression and motor skills.
    • Pink and yellow activity book SMAFA0061BOOKBB / 23J78252DOA099 Pink and yellow activity book SMAFA0061BOOKBB / 23J78252DOA099 Pink and yellow activity book SMAFA0061BOOKBB / 23J78252DOA099 Pink and yellow activity book SMAFA0061BOOKBB / 23J78252DOA099

    Toys -30%

    Toys -30%

    Add to Cart
    Pink and yellow activity book
    From  $ 21,00 $ 14,70
    Navy blue Little Boy Doll.
  • Little Boy Doll dressed in a navy blue outfit.
    • Multicolor RAGDOLL SMAPE0086GARC / 23J7GF34PCH099 Multicolor RAGDOLL SMAPE0086GARC / 23J7GF34PCH099 Multicolor RAGDOLL SMAPE0086GARC / 23J7GF34PCH099 Multicolor RAGDOLL SMAPE0086GARC / 23J7GF34PCH099

    Toys -30%

    Toys -30%

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    Multicolor RAGDOLL
    From  $ 21,00 $ 14,70
    Yellow and white Dog plush.
  • With its little yellow scarf, our little plush dog will become your child's best companion.
    • Yellow and white dog plush SMAPE0090CHIEN / 23J7GM41DO2099 Yellow and white dog plush SMAPE0090CHIEN / 23J7GM41DO2099 Yellow and white dog plush SMAPE0090CHIEN / 23J7GM41DO2099 Yellow and white dog plush SMAPE0090CHIEN / 23J7GM41DO2099

    Toys -30%

    Toys -30%

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    Yellow and white dog plush
    From  $ 20,00 $ 14,00
    Green cauliflower plush.
  • This adorable plush all round and smiling will complete your collection of little vegetables.
    • Green cauliflower plush SMAPE0088CHOUX / 23J7GM42DO2099 Green cauliflower plush SMAPE0088CHOUX / 23J7GM42DO2099 Green cauliflower plush SMAPE0088CHOUX / 23J7GM42DO2099 Green cauliflower plush SMAPE0088CHOUX / 23J7GM42DO2099

    Toys -30%

    Toys -30%

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    Green cauliflower plush
    From  $ 13,00 $ 9,10
    Red music mill with Paris pattern.
  • A must-have, this accessory has that gift for enchanting us and knowing how to comfort us.
    • Pink music wheel with Paris design SMATI0037PARIS / 23J7GM72BAM099 Pink music wheel with Paris design SMATI0037PARIS / 23J7GM72BAM099 Pink music wheel with Paris design SMATI0037PARIS / 23J7GM72BAM099 Pink music wheel with Paris design SMATI0037PARIS / 23J7GM72BAM099

    Toys -30%

    Toys -30%

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    Pink music wheel with Paris design
    From  $ 13,00 $ 9,10

    - Easter Egg Collection - Collect the Sergent Major Surprise Easter Eggs!

  • Abeautiful pair of wings to entertain your kid for hours !
  • It's the ideal little gift for kids who love creative activities. When done the colores wings can join the costumes chest and feed your kid's imaginary adventures !
  • Our beautiful coloring wings will allow your kid to develop it's imagination and creativity.

    Wings with elasticated straps. 4 markers with washable ink included.

  • Size of the egg: 7,5 cm x 20 cm x 7 cm
  • Size of the wings : 117cm x 40cm
  • Size of the straps : 21cm min -31cm max


    For the coloring wings Warning: keep away from fire

    • Surprise Egg Coloring Wings SMATI0030AILES / 23M7GF52JOU099 Surprise Egg Coloring Wings SMATI0030AILES / 23M7GF52JOU099 Surprise Egg Coloring Wings SMATI0030AILES / 23M7GF52JOU099 Surprise Egg Coloring Wings SMATI0030AILES / 23M7GF52JOU099
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    Surprise Egg Coloring Wings
    $ 20,00

    - Easter Eggs Collection - Collect the Sergent Major Surprise Easter Eggs !

  • Make amazing stickers in diamond painting !
  • The ideal small gift for kids who love creative activities !
  • Content : 12 stickers, 6 bags with strass in different colours, 1 applying pen, 1 piece of wax, 1 tray and 1 detailed instructions with pictures.
  • Size of the egg : 7,5 cm x 20 cm x 7 cm


    EN/ ATTENTION : Not suitable for children less than 36 months. Small pieces. Risks of choking.

    • Surprise Egg with Stickers SMATI0025PERLES / 23M7GF51JOU099 Surprise Egg with Stickers SMATI0025PERLES / 23M7GF51JOU099 Surprise Egg with Stickers SMATI0025PERLES / 23M7GF51JOU099 Surprise Egg with Stickers SMATI0025PERLES / 23M7GF51JOU099
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    Surprise Egg with Stickers
    $ 20,00

    - Easter Egg Collection - Collect the Sergent Major Surprise Easter Eggs!

  • Make beautiful necklaces or bracelets with your kid thanks to these beautifl wooden pearls in different shapes to thread on the wires.
  • It's the ideal little gift for kids who love creative activities. When done your kid will be proud of it's original creation to accessorize it's outfit.
  • Includes more than 150 wooden pearls and 4 threads.
  • Size of the egg : 7,5 cm x 20 cm x 7 cm


    EN/ WARNING : Not suitable for chlindren younger than 36 months. Small pieces. Choking hazard.

    • Surprise Egg Wooden Pearls SMATI0027BRACEL / 23M7GF53JOU099 Surprise Egg Wooden Pearls SMATI0027BRACEL / 23M7GF53JOU099 Surprise Egg Wooden Pearls SMATI0027BRACEL / 23M7GF53JOU099 Surprise Egg Wooden Pearls SMATI0027BRACEL / 23M7GF53JOU099
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    Surprise Egg Wooden Pearls
    $ 20,00

    - Easter Egg Collection - Collect the Sergent Major Surprise Easter Eggs!

  • Your kid will have fun for hours colouring our nice skirt with unicorn print !
  • It's the ideal little gift for kids who love creative activities. When your kid is done, the skirt will be ready to join your kid's wardrobe.
  • 4 washable pens included.
  • Size of the skirt : Elasticated waist , 44cm (min), 88cm (max), Length 34cm
  • Size of the egg : 7,5 cm x 20 cm x 7 cm


    For the colouring kirt : Caution, keep away from fire

    • Surprise Egg Unicorn Skirt SMATI0026JUPE / 23M7GM51JOU099 Surprise Egg Unicorn Skirt SMATI0026JUPE / 23M7GM51JOU099 Surprise Egg Unicorn Skirt SMATI0026JUPE / 23M7GM51JOU099 Surprise Egg Unicorn Skirt SMATI0026JUPE / 23M7GM51JOU099
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    Surprise Egg Unicorn Skirt
    $ 20,00

    - Easter Egg Collection - Collect Surprise Sergent Major Easter Eggs !

  • Your kid will have fun for hours colouring this amazing superhero cape !
  • It's the ideal little gift for children who love creative activities. When done the cape can join the disguise chest and feed your kid's imaginary adventures !
  • With 4 markers with washable ink, your little superhero can wash it and colour it again.
  • Size of the egg : 7,5 cm x 20 cm x 7 cm
  • Size of the cape : 47,5cm length, collar 37cm with velcro closure.

    Colouring cape : Keep away from fire

    • Surprise Egg Coloring Cape SMATI0028CAPE / 23M7GM52JOU099 Surprise Egg Coloring Cape SMATI0028CAPE / 23M7GM52JOU099 Surprise Egg Coloring Cape SMATI0028CAPE / 23M7GM52JOU099 Surprise Egg Coloring Cape SMATI0028CAPE / 23M7GM52JOU099
    Add to Cart
    Surprise Egg Coloring Cape
    $ 20,00

    - Easter Egg Collection - Collect the Surprise Sergent Major Easter Eggs!

  • For all our little archeologists, passionate for dinosaurs, these two dino figurines to build will be an ideal gift !
  • Surprise egg with to dinos to build.
  • Ideal for kids who love creative activities.
  • Size of the egg : 7,5 cm x 20 cm x 7 cm


    EN/ WARNING: Not suitable for children for children younger than 36 months. Small pieces. Choking hazard.

    • Surprise Egg Dinosaurs SMATI0032DINO / 23M7GG53JOU099 Surprise Egg Dinosaurs SMATI0032DINO / 23M7GG53JOU099 Surprise Egg Dinosaurs SMATI0032DINO / 23M7GG53JOU099 Surprise Egg Dinosaurs SMATI0032DINO / 23M7GG53JOU099
    Add to Cart
    Surprise Egg Dinosaurs
    $ 20,00

    Sergent Major has always cared about telling stories and this has been the motivation for our collections for more than 30 years.
    Nurturing a child's imagination, and transporting them to an ever more whimsical and inspiring universe is the very essence of our brand.

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