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Newborn

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Web exclusivity - Summer Outlet : up to 60%* off our former summer collections

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Sergent Major is proud to welcome a Capsule Collection imagined, designed and conceived by Natalys, the leading French brand for your little ones. A selection full of tenderness and poetry for your newborns.
  • Material in double cotton gauze vanilla
  • Animal print in dark beige, brown, dark yellow and light graybeige tones
  • Size: 6 x 6 cm
  •  -50% off the 2nd Item 

    Add to Cart
    Ecru velvet romper with floral and dog print.
  • Poplin Claudine collar
  • Long sleeves
  • Press stud opening at front and crotch
  • Integrated feet
  • Sold with a little dog gift tag
  •  -50% off the 2nd Item 

    Winter Archives : -50%

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    Cotton sateen romper and headband with fruit and flower print.
    - Sleeveless
    - Button opening at back and snap opening at crotch
    - Ruffle collar
    - Strawberry pattern badge on collar
    - Fancy finishing on shoulders
    - Gathers at the base
    - Elasticated back band
    - Bow on the front
    - Elegant, soft and refined material

     -50% off the 2nd Item 

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    Body and headband daytime set in pointelle and ribbing, fleece jumpsuit.
  • Long sleeves
  • Snap opening at back and crotch.
  • Ruffled collar
  • Gathered, elasticated cuffs
  • Strappy jumpsuit
  • Pearlescent button opening engraved Sergent Major on front and invisible snaps on crotch
  • Bird and flower print in shades of pink and blue
  • Jersey lining
  • Weaving pattern on headband
  • Elasticated back
  • Sold with a bird-shaped gift tag
  •  -50% off the 2nd Item 

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    Toucan birth comforter.
  • In sage-colored synthetic fur.
  • In suricate and toucan print jersey in beige, grayish green, sage and orange tones.
  • Synthetic fur beak and face in ecru and orange tones.
  • Embroidered face details
  • Sold with its meerkat-shaped gift tag.
  •  -50% off the 2nd Item 

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    White poplin hat with flower print.
  • Ruffled brim
  • Decorative knot in front
  • Ties to tie under the chin
  • Jersey lining
  • Woven label "mon premier major"
  • Comes with a parakeet gift tag
  •  -50% off the 2nd Item 

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    This romantic little beanie hat, perfect for protecting your baby from the sun's rays, features a delicate hydrangea print and a little ruffle running along the edge. Ties under the chin ensure a perfect fit. This model comes with a butterfly-shaped gift card!

  • Double cotton gauze with a hydrangea print in lilac, violet, pink and green on an ecru background
  • Designed to tie under the chin
  • Frilled edging
  • Ecru jersey lining
  • It comes with a butterfly gift card



    This product belongs to the Douce Échappée Collection

  •  -50% off the 2nd Item 

    Add to Cart
    Ecru birth blanket in synthetic fur.
  • Floral print in shades of pink and blue
  • Jersey lining
  • Sergent Major ribbon to tie the blanket.
  • Sold with a bird-shaped gift card
  •  -50% off the 2nd Item 

    Add to Cart
    Light grey velvet romper.
  • Round collar
  • Long sleeves
  • Wolf head animation in front with velvet yoke.
  • Front snap fastener opening
  • Integrated feet
  • Sold with a wolf-shaped gift tag.
  •  -50% off the 2nd Item 

    Winter Archives : -50%

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    Velvet romper and vest set made of organic cotton and recycled polyester.
  • Sleeveless
  • Snap opening on the front and crotch
  • 2 gathered pockets
  • Embroidered doe and rabbit motifs in soft brown, ecru and light pink tones on the bust
  • Hind and rabbit print underfoot in shades of light pink, soft brown and soft green
  • Long sleeve vest
  • Snap front opening
  • Deer and bunny print in light pink, soft brown and soft green tones
  • Poplin ruffled collar with picot trim
  • Elasticated and gathered cuffs
  • Jersey lining
  • Sold with a doe head gift tag
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Set of 2 birth bonnets in organic cotton.
  • 1 in cloud and moon print ribbing in sage and yellow tones on an ecru background.
  • 1 in 2x2 ribbing with cloud and moon print in sage and yellow tones on bonnet lapel.
  • Picot finish on cap lapel
  •  -50% off the 2nd Item 

    Add to Cart
    Daytime set Fleece T-shirt, ribbed leggings and bouclette cotton socks.
  • Long sleeves
  • Wooden button front opening
  • Stork print in sage and yellow tones
  • Jersey collar
  • Elasticated waistband and hem on leggings
  • Ribbed finish at waist and ankles
  • 2 decorative wooden buttons on front
  • Ankle socks with stork jacquard pattern
  • Sold with a stork-shaped gift tag
  •  -50% off the 2nd Item 

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    Lilac floral print bodysuit, bloomer and headband set.
  • Round neck
  • Short elasticated sleeves at the bottom
  • Button opening at back
  • Ribbed inner body
  • Snap opening at crotch
  • Elasticated waist with decorative bow in front
  • Woven label "mon premier major"
  • Elasticated back on headband
  • Sold with a parakeet gift tag
  •  -50% off the 2nd Item 

    Add to Cart

    A beautifully retro-inspired and softly-coloured set, featuring a shell-print bodysuit with a Peter Pan collar and textured shorts with decorative wooden buttons - chic and comfortable!

    Bodysuit:

  • Jersey fabric with shell and star print in shades of green and yellow on an ecru background
  • Press stud opening at the front and between the legs
  • Peter Pan collar
  • A little plaque in the shape of a shell features on the chest

    Shorts:

  • Pale almond green honeycomb fabric
  • Decorative wooden buttons
  • Elasticated thigh

  • It comes with a seashell gift card



    This product belongs to the Douce Échappée Collection

  •  -50% off the 2nd Item 

    Add to Cart

    This dress and bandana set has timeless charm. The cotton has a crepe effect, and the print is in fresh pink tones. The loosely fitting dress is adorned with a pleated, ruffled bib, and the bandana-style headband tops off this adorable outfit.

    Dress:

  • Cotton fabric printed with flowers and butterflies in shades of pink, lilac and orange on an ecru background
  • Ruffled bib
  • Integrated bodysuit under the dress
  • Mother-of-pearl buttons at the back on the neckline

    Headband:

  • Bandana style with a flower and butterfly print
  • Elasticated headband

  • It comes with a butterfly gift card



    This product belongs to the Douce Échappée Collection

  •  -50% off the 2nd Item 

    Add to Cart
    Sergent Major is proud to welcome a Capsule Collection imagined, designed and conceived by Natalys, the leading French brand for your little ones. A selection full of tenderness and poetry for your newborns.
  • Material in double cotton gauze vanilla
  • Opening by snaps at the crotch and by pearly buttons on the front
  • Animal print in dark beige, brown, dark yellow and light graybeige tones
  • Elasticated garment base.
  •  -50% off the 2nd Item 

    Add to Cart
    Knitted walnut beanie.
  • 3D ears on top
  • Animal head embroidery on front
  • Ear covers and retaining tabs
  • Sold with a little dog gift tag
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Poplin birth kit.
  • Zipped opening with silver tab
  • Printed small pandas gray coal and blue
  • Top stitching for a quilted effect
  • Washable lining
  • Dimensions: 25 x 18 cm
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Velvet T-shirt and pants pajama set.
  • Long sleeves
  • Rounded opening with snaps on the front
  • Ecru poplin collar
  • Inside tongue to hold both sides of the garment
  • Velvet patch with doe and rabbit motifs on the bust
  • Elasticated waist on the pants
  • Doe and bunny print in soft brown, pale pink and soft green tones
  • Ribbed and elasticated base
  • Sold with a doe head gift tag
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Knit cardigan.
  • Long sleeves
  • Wooden button opening on the front
  • Pearl panda head badge on the chest
  • Sold with its panda gift card
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart

     -50% off the 2nd Item 

    Add to Cart
    Set of 3 jersey and terry bibs.
  • Double-level snap opening with Sergent Major lettering.
  • 1 ecru with cloud and moon print in sage and yellow tones.
  • 1 sage green with stork motif and Mon petit amour lettering
  • 1 ecru with stork print in sage and yellow tones
  • Sold in a box
  •  -50% off the 2nd Item 

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    Combination set in brushed fleece and cotton bouclette socks.
  • Long sleeves
  • Wooden button front opening and press stud crotch opening.
  • Stork print
  • Ribbed finish at collar, cuffs and ankles
  • Matching ankle socks with jacquard stork motif
  • Sold with a stork-shaped gift card.
  •  -50% off the 2nd Item 

    Add to Cart

    Wrap your baby up all soft and warm in this textured cotton cardigan in a lovely soft green. It's ideal for summer evenings! The press studs make for quick dressing, and the hem is elegantly curved. The neutral colour makes it an ideal gift to give before the baby is born, accompanied by its seagull gift card.

  • Fancy textured cotton fabric in a soft green colour
  • Front press stud opening
  • Long sleeves
  • Engraved Sergent Major press studs
  • A little plaque in the shape of a shell features on the chest
  • It comes with a seashell gift card



    This product belongs to the Douce Échappée Collection

  •  -50% off the 2nd Item 

    Add to Cart
    Velvet top and bottom birth set.
  • Long sleeves
  • Crossed opening with snaps on the front
  • Synthetic fur panda pattern patch and embroidery on the bust
  • Embroidered lettering mon petit bébé d'amour
  • Elasticated waist on the bottom
  • Printed stripes
  • Sold with its panda gift card
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Foam stitch vest.
  • Long sleeves
  • Mother of pearl button opening on the front
  • Sewn-in doe's head badge on the bust
  • Sold with its doe head gift tag
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Velvet romper made of organic cotton and recycled polyester.
  • Long sleeves
  • Front and crotch snap opening.
  • Classic jersey collar
  • 2 pockets
  • Tassel and leaf print in caramel, beige and brown tones
  • Sold with its acorn gift card
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Cloud and sun print bodysuit and shorts set.
  • Claudine collar
  • Short sleeves
  • Snap opening in front and at crotch
  • Elasticated waist on the shorts
  • Sold with a cloud gift tag
  •  -50% off the 2nd Item 

    Add to Cart
    Dors-bien in tubique.
  • Long sleeves
  • Invisible snap opening at front and crotch
  • Stork print in sage and yellow tones
  • Navy collar in jersey
  • Sold with a stork-shaped gift tag
  •  -50% off the 2nd Item 

    Add to Cart
    Daytime set ribbed bodysuit, fleece overalls and cotton bouclette socks.
  • Long sleeves
  • Snap-fastening opening at front and crotch.
  • Meerkat motif in beige, green and orange tones and Mon copain lettering on bust
  • Double-level wooden button opening engraved Sergent Major on straps
  • Snap opening at waist and crotch
  • Meerkat and toucan print in shades of beige, grayish green, sage and orange
  • Bust pocket
  • Stripe print on socks
  • Jacquard toucan motif at ankle
  • Sold with its meerkat gift card
  •  -50% off the 2nd Item 

    Add to Cart
    Velvet sleepsuit and tubique vest.
  • Sleeveless
  • Press stud opening engraved Sergent Major on shoulders.
  • Stork motif in sage and yellow tones and Mon petit amour lettering embroidered on bust.
  • Underfoot in jersey with stork print in sage and yellow tones
  • Long sleeves on vest
  • Press stud opening engraved Sergent Major on front
  • Swan print in sage and yellow tones
  • Made from organic cotton and recycled polyester
  • Sold with a stork-shaped gift tag.
  •  -50% off the 2nd Item 

    Add to Cart

    These dungarees, featuring a fresh marine motif have a charming retro look thanks to the wooden buttons. They come with a matching seagull and crab print jersey bodysuit and a seagull gift card!

    Bodysuit:

  • Ecru jersey fabric with a seagull and crab print
  • Blue trim on the collar

    Short dungarees:

  • Seagull and fish print terry fabric in ultramarine blue, ecru and yellow on a sky blue background
  • Natural wooden buttons
  • Sky blue jersey lining

  • Comes with a seagull gift card



    This product belongs to the Douce Échappée Collection

  •  -50% off the 2nd Item 

    Add to Cart

    Your baby will be protected from the sun in style with this adorable ultramarine and ecru striped bucket hat, a classic with maritime inspiration. A yellow border adds a cheerful touch, and it ties under the chin to ensure a secure fit. A chic accessory to give to a newborn baby, accompanied by a seagull gift card.

  • Textured terry fabric in ultramarine blue and ecru stripes
  • Striped terry ties under the chin
  • Yellow edging
  • Ecru jersey lining
  • Comes with a seagull gift card



    This product belongs to the Douce Échappée Collection

  •  -50% off the 2nd Item 

    Add to Cart
    Sergent Major is proud to welcome a Capsule Collection imagined, designed and conceived by Natalys, the leading French brand for your little ones. A selection full of tenderness and poetry for your newborns.
  • Material in double cotton gauze vanilla
  • Flowery print in powder pink, sage green, yellow and chocolate tones
  • Dimensions: 6 x 6 cm
  •  -50% off the 2nd Item 

    Add to Cart
    Ecru bodysuit, cardigan and legging set.
  • Claudine collar
  • Long sleeves
  • Wolf and rabbit print
  • Press stud opening at back and crotch
  • Sleeveless vest in synthetic fur
  • Button opening
  • Wolf and rabbit print on inside of vest
  • Elasticated waist
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Beige knit hooded jacket.
  • 3D ear animation on hood.
  • Natural wood button opening
  • Synthetic fur lining
  • Dalmatian head resin badge on front
  • Sold with a dalmatian-shaped gift tag.
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Bodysuit, romper and pale pink tights set.
  • Poplin Claudine collar
  • Long sleeves
  • Flower and dog print
  • Press stud opening at back and crotch
  • Knitted babotteuse
  • Adjustable straps
  • Button opening on straps and snap opening at crotch
  • Sold with a gift tag in the shape of a little dog.
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Ribbed bodysuit, fleece romper and tights set.
  • Long sleeves
  • Snap opening at back and crotch
  • Ruffle collar
  • Gathered cuffs and collar with fine picot trim
  • Snap opening at the bottom of the straps and crotch on the romper
  • Adjustable, criss-cross straps at back
  • Floral print in shades of pale pink, antique pink, soft brown and soft green
  • Elasticated base to ensure a bulging volume
  • Doe head badge on the bust
  • Ruffles on the front
  • Elasticated waistband at back
  • Fancy jacquard tights in ecru and soft brown tones
  • Sold with a doe head gift tag.
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Ecru velvet pyjamas with dalmatian print.
  • Round collar
  • Long sleeves
  • 3D ear animation on front
  • Press stud opening at crotch and front
  • Sold with a little dog-shaped gift tag.
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    White floral print birth dress and crush set.
  • Ruffled collar with pleated detail on bust
  • Short balloon sleeves
  • Integrated ribbed bodysuit under the bottom of the dress
  • Snapback opening at crotch
  • Button opening at back
  • Ties to tie under the chin
  •  -50% off the 2nd Item 

    Add to Cart
    Set of 2 organic cotton birth bonnets.
  • 1 ribbed with floral print in pink and blue tones on an ecru background.
  • 1 in dragee pink pointelle
  • Pink ribbon bow on the back of the bonnet
  •  -50% off the 2nd Item 

    Add to Cart
    Flower print birth bonnet.
  • Printed in pink and blue tones
  • Decorative bow on front
  • Elasticated material
  •  -50% off the 2nd Item 

    Add to Cart
    Velvet dors-bien night suit and tubique vest.
  • Sleeveless
  • Press stud opening engraved Sergent Major on shoulders.
  • Bird motif in pink and blue tones embroidered on bust
  • 2 gathered front pockets
  • Floral-print poplin bottoms in shades of pink and blue
  • Long sleeves on vest
  • Press stud opening engraved Sergent Major on front
  • Poplin collar with shell finish
  • Floral print in pink and blue tones
  • Made from organic cotton and recycled polyester
  • Sold with a bird-shaped gift tag
  •  -50% off the 2nd Item 

    Add to Cart
    Giraffe patterned baby booties.
  • Decorative ribbon at the ankle
  • Light padding for a cushioned and comfortable effect.

    This item belongs to the Naissance Collection

  •  -50% off the 2nd Item 

    Add to Cart
    T-shirt, pants and socks body suit.
    - Long sleeves
    - Snap opening at back and crotch
    - Monkey, lion and leaf print on top
    - Pocket and lion badge on chest
    - Elasticated waistband on pants
    - Faux fly with pearlescent decorative buttons
    - Embroidered monkey head patch on knees
    - Reverse at the bottom of the pants
    - Turquoise bouclette jersey socks
    - Jacquard monkey head on toe
    - Fancy reversal on the socks
    - Soft and comfortable material

     -50% off the 2nd Item 

    Add to Cart
    3D ear animation beanie.
  • Striped print
  • My first major inscription on front
  • Jersey lining
  • Comes with a sloth head gift tag

    This item belongs to the Naissance Collection

  •  -50% off the 2nd Item 

    Add to Cart
    Poplin birth kit.
  • Zippered opening with silver tab
  • Deer and bunny print in light pink, soft brown and soft green tones
  • Topstitching for a quilted effect
  • Washable lining
  • Dimensions: 25 x 18 cm
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart
    Hooded jacket in devoured velvet.
  • Long sleeves
  • Front snap opening
  • Tie ribbon on the inside to hold the two sides of the jacket together
  • Floral print jersey lining in pale pink, antique pink, soft brown and soft green
  • Fixed lapels at cuffs
  • Decorative floral print bow on bust
  • Light quilting
  • Sold with a doe head gift tag.
  •  -50% off the 2nd Item 

    Winter Archives : -50%

    Add to Cart