To continue to inspire children to invent and imagine stories, and to encourage them to dream, Sergent Major has come up with a range of accessories and toys inspired by its clothing collection. You will find all the beauty and creativity of the brand, but now in the playroom or kitchen. Need inspiration for an unusual newborn gift or birthday present? Look for ideas in our Home & Hobbies collection. Give into the temptation of our porcelain crockery sets, to make those first meals an extraordinary adventure. Children will be delighted to find dragons, knights and princesses in the bottom of their plate, for meals worthy of a fairy tale. What could be more magical than sharing your wardrobe with your doll? We have applied all our expertise to the creation of coordinated doll outfits to match your little girl's looks. And so that your little ones can have a birthday party in the style of their favourite characters and stories, you will find party kits on the themes of knights and unicorns. With our children's toys and accessories range, the magic of storytelling never stops.